WORLD WILDLIFE FUND
ABOUT:
WWF protects both people and wildlife with people and partners around the world.
MISSION | GOALS:
To conserve and restore biodiversity, the web that supports all life on Earth; to reduce humanity’s environmental footprint; and to ensure the sustainable use of natural resources to support current and future generations.
VISION:
To build a future in which people live in harmony with nature
VALUE:
COURAGE
INTEGRITY
RESPECT
COLLABORATION
How I want to approach?
Mix of info and a call-to-action. Informing people of WWF and call-to-action for donation.

Where?
‍Zoo
With WWF’s Protect the Paws Challenge goal is to help protect paws and claws, tails and trails, wild cats and habitats by raising money on a fundraising page. WWF will send gifts after the donation on their website. WWF is taking on some of the world’s toughest challenges, from climate change to plastic in our oceans, to forest destruction.
SOLUTION
Design Solution:

Not only to raise the funds, but also to activate goods to focus on selling the product, not as a gift, to engage a larger number of participants. Focus on family participants to learn about the campaigns eg. photos, drawings etc,. Customization Promotion: provide zoo discount coupons to people who participate
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MARKET DATA

Target Audience
group
AGE
GENDER
INCOME
PERSONALITY
Love animals and do social media Take photos of attractive products.
56%
More than half of Americans donated to charity in 2021
$574
Average amount
60%
Baby boomers donated
$637
Millennials donated the largest average amount
Baby Boomers:
Optimistic
Research products before purchasing
75% are more likely to make a purchase if they have a loyalty discount or coupon
71% participate in customer loyalty programs to get discounts and deals
Millennials:
Tech-savvy
Collaborative
Focused on the greater goods
84% are influenced by user-generated content when they make purchase decisions
94% actively use digital coupons
96% want brands to find personalized way to reward loyal customers

PERSONA

Athena Moreton, 40
Location: San Jose, CA
Job: Teacher
Salary: $85,000
Donation: 4 / year
Athena is a compassionate individual who enjoys lending a helping hand to those in need. She takes her child, Ian, to a nearby zoo once a month, as he has a fondness for animals and enjoys learning about them. However, during her visits to the zoo, Athena can't help but feel empathy for the animals and ponders about the plight of endangered wildlife species.
Experience & Needs
Would like to learn about WWF and their mission Educate her kid about the non-profit organization Study wildlife and how to protect them Do a meaningful donation
Expected Features
Obtain updates or details on the identical species present at the zoo Buy merchandise featuring animal designs Make a donation Find Zoo related information
Benefit
Get to know about the organization Customize souvenir goods Find zoo information and use map feature
Suggestion
Attract users with promotion Should be user-friendly, particularly for children Implementing a stamp tour event can be an effective way to encourage participation and engagement among visitors
FINAL LOGO
The final logo has been designed in the shape of a paw, which has been altered to incorporate a heart shape, symbolizing the warmth and generosity of the community. The claws of the paw have been angled in the shape of a 'W'. The concept behind the logo is to raise awareness of the nonprofit organization among people of all ages, while showcasing the various activities they are involved in.
black logo
white logo

WWF POSTER REDESIGN

The poster features pastel-toned illustrations of animals and bold text, and is intended to appeal to children and younger audiences. In contrast to current advertisements that primarily feature photographs of nature and animals, this poster aims to draw attention to endangered species and highlight the significance of the campaign.

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